This Resource Center contains a large amount of very valuable information when contemplating and then developing a cause marketing campaign or a cross-sector partnership program.
Most importantly, download the complimentary PDF of my book, Win-Win-for the Greater Good, below or on the home page. This guidebook provides an easy-to-follow, very detailed, step-by-step approach to developing such programs.
Some of the material in this Resource Center is several years old, assembled during my many years developing cause marketing campaigns and cross-sector partnerships. However, the information provides exceptional knowledge and experience and is still very useful and pertinent today.
Click on the green link to download each informational file.
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