Do Well by Doing Good
That phrase “Do Well by Doing Good” has been Bruce’s mantra from that moment forward. He shared that message in articles he wrote, in media interviews, and gave many presentations around the country about that business philosophy; it has been the foundation of his life’s work.
Do Well by Doing Good is now a ubiquitous phrase throughout the corporate social responsibility, cause marketing, and cross-sector partnership world. And it’s as accurate today as it was in 1978.
Building Partnerships for the Greater Good
Now “retired,” Bruce provides webinars, podcasts, and media interviews to communicate the multiple benefits of cause marketing and cross-sector partnerships.
“Win-Win for the Greater Good provides the how-to blueprint for organizations of any size from any sector to build highly productive partnerships. It reveals the true essence of success – focusing on the business objectives of your partner while striving together to create a greater good.” Casey Sheehan, CEO Patagonia, Inc.
“Worth its weight in fundraising gold. Win-Win for the Greater Good turns the tables on traditional approaches to nonprofit/for-profit funding relationships.” Peggy Duvette, Executive Director, WiserEarth
“Best book ever written on this important subject! A treasure chest of ideas for creating good.” Mary O'Mara, Executive Director, MarinLink
Copyright © 2021 Bruce W. Burtch All Rights Reserved