Do Well by Doing Good
The phrase “Do Well by Doing Good” has been Bruce’s mantra from that moment forward. He shared that message in articles he wrote, in media interviews, and gave many presentations around the country about that business philosophy; it has been the foundation of his life’s work.
Do Well by Doing Good is now ubiquitous throughout the corporate social responsibility, cause marketing, and cross-sector partnership world. And it’s as accurate today as it was in 1978.
Building Partnerships for the Greater Good
In “retirement” and working pro bono, Bruce founded and directs the nonprofit Social Impact Productions, serves on the Board or Advisory Council of many nonprofit organizations, and provides webinars, podcasts, and media interviews to communicate the exceptional benefits of cause marketing and social good cross-sector partnerships.
“Win-Win for the Greater Good provides the how-to blueprint for organizations of any size from any sector to build highly productive partnerships. It reveals the true essence of success – focusing on the business objectives of your partner while striving together to create a greater good.”Casey Sheehan, CEO, Patagonia "You're the greatest cause marketer ever!" Guy Kawasaki, Author and legendary marketing specialist "America had Christopher Columbus. Cause marketing has Bruce Burtch. A man of firsts like the great explorer, Bruce has been designing innovative, highly-successful cross-sector partnerships since 1975." Joe Waters, Selfishgiving.com, and Cause Marketing for Dummies “Worth its weight in fundraising gold. Win-Win for the Greater Good turns the tables on traditional approaches to nonprofit/for-profit funding relationships.” Peggy Duvette, Executive Director, WiserEarth “Best book ever written on this important subject! A treasure chest of ideas for creating good.”Mary O'Mara, Executive Director, MarinLink