Partner GoalsThe primary goal of the Oakland Health and Wellness Fair was to attract a large population to the event that might not otherwise have access to such services; services that the partnership would offer free of charge. A secondary goal was to generate significant community goodwill and media coverage of the event for Ramsell in the partners.
Strategy of CampaignBruce was hired to develop a cross-sector partnership to maximize the reach and impact of this one-day health fair. He began by reaching out to the California State Assemblymember for the East Bay area, the mayor of Oakland, the Alameda Board of Supervisors, the Alameda County Public Health Department, Kaiser Permanente, and One Pacific Coast Bank. With their participation assured, Bruce was able to underwrite the event and attract local/regional organizations in the health and wellness industry. KTVU-2, the Fox TV affiliate for the San Francisco Bay Area, KBLX radio, and the Bay Area News Group, the largest newspaper group in the San Francisco Bay Area, offered extensive free media coverage.
ResultsNinety-four organizations provided on-site services, such as dental and vision checkups, blood pressure, HIV/AIDS testing, child immunizations, Senior health services, smoking cessation, asthma analysis, and much more. There was even a fire and rescue ambulance for children to explore and free children’s fire hats to wear. In one day, over 600 homeless and low-income East Bay residents received multiple free services from this amazing assembly of partners and providers. The media coverage was off the charts. Indeed, a Google search a few days after the Heath Fair showed ten pages of media coverage!
“Though the Health Fair was just one day, it will have a lasting effect on underserved and uninsured residents, as it will link them to services they need for a better, healthier life.” Angela Ball, Director, public health nursing for the Alameda County Public Health Department.
The Youth Poster Contest is a program of Social Impact Productions and is produced by Bruce, pro bono. Partner GoalsOur partners’ mission is to provide an inclusive and unique messaging platform for the youth to express their hopes and concerns about social justice, health, women’s rights, climate change, discrimination, immigration, firearms, and other vital issues. Our purpose is to stimulate creative ideas, problem-solving skills, collaboration, and use art to inform, challenge, and inspire the greater community to take action and make a difference.
Strategy of CampaignBy working hand-in-hand with our partners, especially the Marin County Office of Education, and the principals and teachers, the contest is promoted throughout all middle and high schools and is recognized as a unique and important educational opportunity for their students.
The Youth Poster Contest is strongly supported by the Marin County Board of Supervisors, local mayors and City Councils, and other leading nonprofit, for-profit, educational, and governmental agencies. This support provides the credibility and visibility to increase our reputation in student participation each year. ResultsIn 2019, the Youth Poster Contest attracted nearly 300 participants. Over $2,500 in gift certificates for art supplies are awarded to the students, and a matching gift is given to their schools. The Producer’s Award winner (best of show) and the first, second, and third place finishers in the high school category receive both a gift certificate for art supplies and a summer scholarship to an art program at the College of Marin.
The Youth Poster Contest and Bruce individually have received the Certificate of Special Congressional Recognition from the United States Congress, the Certificate of Recognition from the California State Legislature, a Resolution from the Marin County Board of Supervisors, and other honors. “The Youth Poster Contest has given me a platform where I can raise the consciousness of a current day issue that’s important to me. It helped me realize that I have a voice, and I can express it through my art. It shows the perspective today’s youth have on these issues so they can take action and better our future.” Andrea Flores Miranda, 2018 First Place and 2019 Producer’s Award Winner