What is cause marketing
Cause marketing comes in all sizes, from national campaigns down to a local retail store working with a Big Brothers/Big Sisters chapter. The results have been proven time and time again to benefit all stakeholders and to have a significant impact on the bottom line of the partners. What matters most is the commitment of the partners to help someone or something in need. When done right, the results are not only win-win – more importantly: “everybody wins”.
Cross-sector partnerships are very similar to cause marketing, though the educational and governmental sectors can also be involved in such a campaign or program. Cross-sector partnerships do not necessarily focus on fundraising or marketing a product. In most cases, the goal is to have multiple partners focus on a mutual goal that benefits the greater good.