Resource Center
This Resource Center contains a large amount of very valuable information when contemplating and then developing a cause marketing campaign or a cross-sector partnership program.
Most importantly, download the complimentary PDF of my book, Win-Win-for the Greater Good, below or on the home page. This guidebook provides an easy-to-follow, very detailed, step-by-step approach to developing such programs.
Some of the material in this Resource Center is several years old, assembled during my many years developing cause marketing campaigns and cross-sector partnerships. However, the information provides exceptional knowledge and experience and is still very useful and pertinent today.
Click on the green link to download each informational file.
Important: Once you view an article, watch a video, or download a file, you might need to push the "back" button on your browser menu bar to return to this website.
Download Win-Win for the Greater Good
Links to Organizations and Experts that I Trust
Assessment and Benefits Partners Receive
Stakeholder Engagement
Key Objectives
Partner Development
Negotiation/Legal/Agreements
Case Studies
Pro Bono and Strategy Development
Volunteerism
Industry Research
Evaluation & ROI
Funding Plan
Media Coverage and Interviews