bruce burtch
resource center
bruce burtch
“When companies strive to make the world a better place, they have generally rewarded their shareholders to an astonishing degree.”
~ Firms of Endearment

Everybody Wins with Glowing Your Business
Whether you call it strategic philanthropy, community investment or cause marketing, partnerships between for-profit and nonprofit organizations are focused on developing goodwill, attractiveness…and reward. You have seen cause marketing before, when Campbell’s soup developed a unique pink and white can as a fund raising effort to support the Susan G. Komen for the Cure. Or Dawn sales and marketing strategy cause related marketing dishwashing liquid donating one dollar from each product sold to save wildlife after the Gulf oil spill.

Cause marketing comes in all sizes, from such national campaigns right down to a local real estate brokerage working with Big Brothers/Big Sisters. What matters most is the commitment of the partners to help someone or something in need.

At Bruce Burtch, our drive and inspiration are not focused solely on the marketing campaign, but to embed a cause consciousness into the very fabric of an organization’s culture. This focus results not only on win-win – more importantly, on “everybody wins”.

When done right, such embedded cause marketing collaborations have a rare synergistic quality that benefit not only the participating partners and their missions… these collaborations benefit our society as a whole. And when you focus on that greater good, you begin to glow.

Be assured, creating such an impact, such attractiveness, such a glow, is not an overnight affair. Our approach takes discipline and patience. However, the results have been proven time and time again to not only create benefits for all stakeholders, but to have an amazing impact on the bottom line.

So how does one go about creating this glow? Well, you’ve come to the right place. That’s what our work is all about.

What does Glow Look Like?
A radiance begins within an organization which has embedded a cause consciousness and is committed to a higher purpose – the greater good of society
When you focus your business on “Everybody Wins”, this radiance begins to shines outwardly
Your reputation for being “good” grows and attracts the attention of the public, new customers, the media – all who come in contact with your organization
Everyone admires your cause consciousness, and you begin to glow!


effective marketing campaigns
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nonprofit marketing
business partnerships
* These examples are trademarks of Dawn and Campbell’s and no inference is made as to any association with Bruce W. Burtch, Inc.